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The tension mounts as the days count down to the first, November 17th, releases of this latest James Bond blockbuster and the chance to see a New Holland W190 wheel loader give the performance of its life!

All actors need to go to “make up” before they go before the camera and the W190 and additional New Holland machines supplied to support the making of this film were no exception. The end result was of machines that had been working on site for some time, reflecting their hot and dusty environment and adding realism to the scene.

Now we can reveal for the first time photographs taken during the filming of New Holland’s screen debut.
Already a renowned performer on job sites around the world, cinema goers will witness an entirely new level of performance from the W190 with no other than BOND himself at the machine’s controls, having climbed aboard to give chase to one of the film’s villains.

With the W190 in hot pursuit, does the villain get away….?

Casino Royale, based on Ian Fleming’s novel of the same name, published in 1953, will be the 21st film in EON Production’s 44 year franchise .

It marks the introduction of Daniel Craig, one of Britain’s finest actors, as legendary secret agent, 007. Directed by Martin Campbell, this latest blockbuster is a mixture of the novel’s down-to-earth realism and, of course, the Bond film extravaganza cinema audiences have come to expect. It’s the second Bond movie to be directed by Martin Campbell, who directed Golden Eye in 1995, introducing Pierce Brossnan to the role of 007.

Said Luigi Monti, VP Global Marketing for New Holland, “We were proud of our association with this latest Bond blockbuster and proud to be able to share these first images as we see, for the first time, our involvement becoming reality.
Both Bond and New Holland are loyal, dependable, trustworthy, solid and have passion for their jobs.

Bond has the latest technology at his fingertips… as does New Holland, with its leading- technology, global alliance partner, Kobelco.

And Bond is a problem solver, like New Holland, solving its customers’ problems with innovative yet practical solutions.

Knowing the success of Bond films, we are confident that this will be a winning partnership.

Could it be an Oscar-winning performance for New Holland? Oscar or not, it will be a “winning” performance for the New Holland global brand, and its customers.

The New Holland W190 will not disappoint and, like the film, is not to be missed!

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